Pink Friday is just around the corner, and this year, we’re raising a can of &SODA to celebrate it right here in Alberta! Sure, it may have started as a U.S. movement, but the message behind it feels perfectly at home here. Pink Friday is all about celebrating small businesses, local makers, and the amazing communities that keep them thriving.
Happening on November 21, 2025, it’s the perfect excuse to skip the big-box rush and show some love to local brands that make our province shine. Whether you’re shopping for gifts, planning your next get-together, or stocking up your fridge, this is your sign to sip and shop local with &SODA—the local vodka soda Calgary loves for its crisp flavour, real ingredients, and Alberta pride.
What Is Pink Friday?
Pink Friday is a nationwide event that celebrates and supports local businesses. It takes place every year on the Friday before Black Friday, giving shoppers a reason to discover and support local retailers first during the holiday season. The idea is simple: shop small before you shop big. By doing so, you help keep money in the community, fuel entrepreneurship, and make sure local businesses continue to grow and thrive.
Even though it’s a U.S.-based initiative, the message translates perfectly to Alberta. Our province is full of amazing homegrown brands, creators, and shops worth celebrating.
Why Pink Friday Matters in Alberta
Here in Alberta, local businesses are the heartbeat of our communities. From small-town liquor stores to boutique retailers and restaurants, these are the places that give our cities personality. Supporting local doesn’t just feel good—it does good. Every purchase helps local families, jobs, and suppliers!
So this Pink Friday, skip the online mega-sales for a moment and choose local. Grab your holiday drinks, gifts, and essentials from Alberta-owned businesses.
Calgary’s Favourite Local Vodka Soda
Whether you’re gifting a pack to a friend or stocking up for the season, &SODA is the perfect pick for your fall and holiday get-togethers. With four refreshing flavours:
- Raspberry-Lemon
- Lime
- Strawberry-Blood Orange
- Grapefruit
Each can is crafted with real ingredients, triple-distilled vodka, and zero artificial flavours or preservatives. It’s the ideal drink to share while supporting Alberta’s craft spirit scene—clean, crisp, and proudly local. For those searching for a local vodka soda in Calgary, &SODA is the perfect choice to sip, share, and celebrate local flavour all year long.
Cheers to Pink Friday
Participate in Pink Friday by shopping and sharing your support for Alberta businesses. Post about your favourite finds, tag local brands, and spread the message with #ShopLocal and #SupportSmallFirst. If you’re picking up a few cans of Calgary’s favourite local vodka soda, don’t forget to share your own #Howyou&SODA moment too. Show your community pride and keep supporting the makers, shakers, and local businesses that make Alberta shine!
Use our store locator to find &SODA in liquor stores across Alberta.
Let’s toast to supporting local, one can at a time.